At Bicycle Theory, we build and maintain Brand Bicycles™ for an ever-changing marketing landscape.

Bicycle Theory is an award-winning graphic design, Web development, and brand strategy company based in the Northeast Minneapolis Arts District. We are dedicated to helping our clients overcome their brand and marketing challenges by helping them build and maintain a better Brand Bicycle™. 



We are a small group with big capabilities. We support local and national brands of all shapes and sizes, but it is our dedication to building loyal, trusted relationships that truly defines us. 



Our size allows us to be very hands-on with our clients, serving their unique and specific needs. Instead of one person making the sale and then handing the client over to a faceless team, our clients work directly with the same dedicated team from start to finish – allowing us build and nurture relationships based on trust and mutual respect. 



Our smaller size also has other advantages, such as quality control and responsiveness. Even though we offer many of the same capabilities as much bigger companies, our end product is generally stronger simply because fewer hands are touching it – especially in production. And while our bigger competitors may have more resources to throw at a challenge, we’ve developed innovative tools and fierce efficiencies that allow us to be faster and more responsive. 



Finally, we are a ‘start small’ company. We understand that big, undefined ideas often overwhelm the success of a project, while also wasting a lot of time and money. That’s why we encourage our clients to start by focusing on needs and then addressing wants over time. This helps them get into the race sooner and with less expense, but then affords us the opportunity to modify and improve their Brand Bicycle™ based on actual audience response and course feedback.

That’s the Bicycle Theory advantage – efficient and effective solutions based on intelligent problem solving and practical, long-term strategy.