Background – The Brand Bicycle™

There’s a reason why the bicycle hasn’t changed much in the last century. It’s a strong and perfectly simple design that’s versatile enough to suit the needs of almost every rider. This same idea guides our brand thinking as well – thus, the Brand Bicycle™. 


Every brand is different, but they all have the same basic needs. And we believe that the best brand solutions should be based on sound, proven principals, but tailored to meet the unique and specific needs of each particular brand. That’s why we don’t sell ‘factory’ bikes. We’re more of a custom bike builder combined with a race support team. Our solutions are crafted with a long-term vision in mind, not just cranked out in order to move onto the next thing. We work with you to define and create a machine that will help you compete successfully while providing guidance, support, and maintenance along the way.

The Bicycle Theory

The Bicycle Theory itself is really quite simple. We look at every brand as if it were a bicycle. The wheels represent Print and the Web – the two primary marketing media used by most brands. Mounted upon these wheels is the frame, or brand Identity.

Combined and supplemented by its other working components, this Brand Bicycle™ allows the brand to reach its end destination more efficiently and more effectively. And a well designed, well built, and properly maintained Brand Bicycle™ will make your brand’s journey that much easier and more enjoyable.