These brands are new to the show. Often times, their riders have built reputations by riding for other brands, but charged with new vigor and a ‘take on the world’ mentality, they’ve geared up to make a new name for themselves.

Often mistaken for ‘rookies,’ these brands are the heart and soul of the economy. Without their uncompromising drive and steadfast dedication, we’d all be spinning our wheels. But desire and determination alone win any races. They also need a strategy, a Brand Bicycle™, and support team. That’s where we come in.