These guys are the grit of competition. They are their brand, literally and figuratively. Generally preferring to go it alone, they are particularly nimble and able to find a spot on and between teams as they make their way to the front of the pack.

Some riders don’t race as part of a team. Some riders are on a solo mission to test their own meddle and see how far their own heart, talent, and training will get them. But every rider still needs a Brand Bicycle™ and a support team to keep them in the race.